A vanity number is a specialized type of 800, or toll-free number, and is an alphanumeric equivalent of a regular numeric telephone number. Most of these numbers are also mnemonic devices, that is they spell out words, usually the name of a business or some phrase associated with it like 1800FLOWERS, or 1800YELLOW Pages.
These numbers are a good way to brand a company in the minds of the consumer, so choosing just the right number is vital. Since these 800 numbers are free for customers, they are more motivated to call them, and these calls often result in sales, and increased customer service and satisfaction.
The first 800 numbers were created in 1967 by AT & T as a way to reduce the need for extra human operators, who were becoming overwhelmed by the number of collect calls that they were required to process daily. This service was called INWATS, or Inward Wide Area Telephone Service, and the first business to formally adopt the new system was the Sheraton Hotel Chain in 1970.
Roy P. Weber is credited with inventing the modern toll-free number system, which he called the Data Base Communication Processing Method. This was slow to catch on, and AT & T did not anticipate that in a few short decades, the toll-free number would become an integral part of the marketing strategy for countless new and established businesses.
These numbers are a good way to brand a company in the minds of the consumer, so choosing just the right number is vital. Since these 800 numbers are free for customers, they are more motivated to call them, and these calls often result in sales, and increased customer service and satisfaction.
Some carriers offer the option of purchasing a vanity number with call tracking which allows salespersons and other involved parties to target sales areas geographically and also determine where the highest volume of calls are originating from. If it is determined that a company is a high volume of calls from a specific region, they can increase their marketing efforts in this area in order to generate further business.
Conversely, if it appears that calls from certain areas are scarce, marketing efforts to those locations via commercials, radio spots, TV ads, and other marketing methods can be increased. Customer satisfaction and the level of customer support provided can also be measured when a vanity number is used and its usage is recorded.
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