Women, finally this is the sanitary pad advertisment done correctly. No more of blue-stained, white and flowery fare you were watching all this while. The advertisment created for Bodyform’s Red.fit campaign by London agency AMV BBDO shows what actually dealing with periods is like.

The Bodyform is a sanitary product brand which has come up with the video which achieves to change the outlook towards period blood. The ad, athough causes no awkwardness.

The video shows bleeding feet of a ballet dancer, bloodied nose of a boxer and a rugby player.

This ad going viral is being praised for showing real blood in an advertisment and has gained a massive support on social media. Earlier periods blood was  symbolised using blue liquid.

To feel great, many of the viewers commented, “Who knew a period commercial could make me feel like a warrior”.