Apple CEO Tim Cook, every year auctions about an hour of his valuable time and the proceeds go to charity.
This year, the auction has raised upto $5,15,000 (approximately 3.2 crore) for the Robert F. Kennedy Center for Justice and Human Rights, where Cook was elected as a board member earlier this year.
According to 9to5Mac, the auction which acquired more than 40 bids, includes a one hour lunch date with Tim Cook At Apple’s Cupertino headquarters along with VIP passes to a forthcoming Apple keynote event.
Two people will be able to attend the lunch meeting with Cook, which will last for approximately one hour. While lunch is included in the price of the auction, travel and accommodations are not. The offer will expire on May 5, 2017 and the winners will be able to schedule their appointment on a “mutually agreed upon date.”
This year, the amount is higher than previous times as CharityBuzz auction raised $200,000 in 2014 while in 2015, it brought in $330,001. But, in the first year the amount was the highest where someone paid $610,000 to have lunch with Cook.
The auction winner will be able to use the event tickets to attend the Worldwide Developers Conference, where Apple is expected to debut new versions of iOS, OS X, watchOS, and tvOS and perhaps new Mac models.